Sales Positioning Audit
We review your messaging, ICP and sales conversations from first touch to close, find where buyers drop off and why, and give you a ranked list of changes to lift conversion.
The problem
Most pipeline problems start upstream. The positioning is vague, the ICP is too broad, the first sales hires are made before the process exists, and the stack grows faster than anyone uses it. More activity on top of that structure produces more noise, not more revenue.
What we offer
New Product Expansion Check
Before you commit budget to a new product or segment, we test three things: is there a reachable buyer, does your current motion fit them, and what has to change if it does not.
0-to-1 Sales Org Build
For founders building the first sales team. We define the hiring sequence, roles, targets, process and handoffs so your first hires walk into a system, not a blank page.
Sales Stack Advisory
Which tools you need at your stage, which you can cut, and how to configure the ones you keep so your team actually gets value from them.
What you get: A documented, ranked plan your team or ours can execute, not a strategy deck that gets filed.
Use cases
Seed-stage founder hiring the first two AEs
A founder-led company has closed its first customers through the founder's network and is about to hire two account executives. The 0-to-1 Sales Org Build defines what the first hires must own, sets the qualification standard before they start, and sequences hiring so an SDR function is added only once the AEs can absorb meetings.
SaaS company adding a second product line
A company selling to IT teams launches a security add-on aimed at a different buyer. The New Product Expansion Check maps whether the new buyer can be reached through the existing motion, where messaging must change, and whether the current sales team needs a specialist before launch.
Demo volume is healthy, close rate is not
A team books plenty of demos but few progress. The Sales Positioning Audit traces the gap to messaging that attracts researchers instead of budget holders, and rebuilds the ICP and opening pitch around the decision maker.
Start the conversation
Book a GTM review
A 30-minute diagnostic call. We will tell you where the motion is breaking before you decide whether to work with us.